Search Engine Optimization - SEO

Helping Edmonton small business get found online

Search Engine Optimization (SEO) is the process of making a website appear on the top of search results for a particular keyword of interest. For example, if you website sells ice cream in Edmonton, you want to be on top of the results whenever someone searches on Google.  Search engine traffic converts better (more sales per visits) because those who are searching are already motivated to buy it. You can read more about the benefits of SEO here .

SEO involves a constant evolution with web practices to keep pace with how search engine algorithms rank websites when they serve search results. Rumour has it that Google uses more than 200 different factors to make this decision.  In addition, each factor is weighed differently, and these weights change periodically. SEO is about ensuring a website meets as many of these standards as possible.

Complete SEO takes time and effort. However, some SEO practices can be applied on a one-time basis during web design and maintenance.

Levels of SEO Service

Basic SEO

Title and meta tag audit, site speed improvement (cache), Yoast SEO set up, XML and HTML sitemaps, Google Analytics integration, robots.txt configuration, SEO breadcrumbs, ping services set up, permalink cleanup.

*Included with the Web Design package.

Business SEO

Keyword research, further robots.txt and .htaccess tweaks, security configuration, image SEO, URL structure audit, navigation and crawlability audit, basic search metrics development, meta-robots configuration, Local SEO – basic

*Included with the Ultimate Web Design package

Advanced SEO
Indexation best practice checklist, Google Search Console and Bing Webmaster Tools monitoring, local SEO (basic, medium and advanced), Google Analytics – setup, advanced tracking (tags, campaigns), content quality excellence for SEO, further URL structures (Canonical audit), advanced Keyword research and targeting, duplicate content handling, further site speed tweaks, pay-per-click (PPC) campaign management, semantic markups, redirects and HTML status codes, A/B Testing, advanced search metrics, video optimization, e-commerce optimization, social media positioning for SEO

Interested in SEO Services?

Get a free quote and consultation.
Share This